Are you an inline skate or roller blade enthusiast? If you are using an inline skate manufactured by Rollerblade, Inc., then you may be called roller blading, but if you are using inline skates from other manufacturer, the term roller blading does not apply to you.
Some people skateboard because it is their way of daily transport, many parents prefer their kids to skateboard to school and college - it keeps them fit, active and it is totally economical as well as it doesn't even consume gasoline! Even adults use skateboards as a mode of transport.
A sponsor and on-ice gear supplier for the National Hockey League, CCM is a subsidiary of Reebok located in Canada. They make a broad selection of ice hockey gear and have fairly recently launched a new line of their U+ skates.